A series of three videotape fragments (Fuse, Timer, Slow Down) presented as visual commentaries on television ads, these pieces are critical responses to the visual speed, narrative style, and format used in the making and delivering of the moving images. People producing images have been forced (for personal and public reasons) to speed up timing—time is money. This is how society builds its own schemes, structures, and culture, and how it represents them; we are consuming images as we consume food, gas, and ideas.
Media Ecology Ads: Fuse, Timer, Slow Down
Antonio Muntadas
1982 00:14:00 United StatesEnglishColor4:3VideoDescription
Antoni Muntadas was born in Barcelona in 1942, and has lived in New York since 1971. His work addresses social, political and communications issues, and the relationship between public and private space within social frameworks, as well as channels of information and the ways they may be used to censor central information or promulgate ideas. He works on projects in different media such as photography, video, publications, Internet and multi-media installations. Since 1995, Muntadas has grouped together a set of works and projects titled On Translation emphasizing issues of interpretation, transcription and cultural translation. Their content, dimensions and materials are variable, and focus on the author’s personal experience and artistic activity in numerous countries over forty years.
Also see:
Antoni Muntadas: Video Portrait