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Go For It, Mike

Michael Smith

1984 00:05:00 United StatesEnglishColor
Tags:
Humor, Television

Description

Smith’s gentle, recusant comedy is a critique of masculine domination, focusing on the myth of manifest destiny. Believing the moral of the Old West that “Everything is there for the taking”, mild-mannered Mike is inspired to “Go for it!" and conquer wide-open spaces in the modern way: as a real estate developer of suburban sub-divisions. Dressed as a cowboy and mime-riding a horse in front of images of mobile homes, Smith updates the notion of “rugged individualism” to include personal theme music and a chorus. Mike is an unassuming television anti-hero, the figure thousands of television viewers rely upon to "go for it!” for them.

About Michael Smith

Michael Smith is a video and performance artist who uses humor to comment on the impact of television on everyday life, drawing attention to the bland consistency (a la Donny and Marie) maintained and celebrated by the medium. Smith follows the television tradition of entertainment, appropriating its language and format to create a satire on present-day America. His titles mix commercial, music video, and talk show formats, often with naively introspective voiceover. In recognizing the homogenizing influence of the medium, Smith’s vision falls in line with a quotable remark by Ernie Kovaks, a comic TV pioneer: “Television is a medium because it is neither rare nor well done.”

Smith’s videos and performances revolve around the adventures and insight of a central persona, a paradoxical and ridiculous being named "Mike"—a modern-day, less-than-super hero, overly influenced by what he sees on television. The innocence of this “Blandman” is purposely deceiving: through him, Smith reveals the total alienation fostered by television, as well as the posturing and posing individuals practice as they remake their image to match the image on the screen.