An insert square of a man running is superimposed over a magnified mouth that speaks to him — first in nurturing encouragement, then with a no-win Mommie Dearest kind of criticism. Originally presented as an installation on six monitors, Deadline focuses on “the stress man feels in the urban environment,” using a range of digital video effects to stretch, compress, flip and fracture the image. Whereas Almy's previous video projects focused on details of behavior within interpersonal relationships, this piece shifts to focus on man’s larger relationship to society.
Deadline
Max Almy
1981 00:04:25 United StatesEnglishColorMono4:3VideoDescription
About Max Almy
Max Almy crystallizes cultural clichés into biting commentary in tapes employing a narrative format and a strong sense of theater to explore the uneasy relationship between humans and technology. Using sophisticated production techniques, often with an ironic twist, her work questions the values of contemporary society—especially those of speed, efficiency, and consumerism. Almy is the Dean of the School fo Digital Media at Savannah College of Art and Design, GA.