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The East Is Red, The West Is Bending

Martha Rosler

1977 00:20:00 United StatesEnglishColorMono4:3Video
Tags:
Gender, Performance, Video History

Description

Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"

This title is also available on martha rosler: crossings. 

About Martha Rosler

Since the early 1970s, Martha Rosler has used photography, performance, writing, and video to deconstruct cultural reality. Describing her work, Rosler says, “The subject is the commonplace — I am trying to use video to question the mythical explanations of everyday life. We accept the clash of public and private as natural, yet their separation is historical. The antagonism of the two spheres, which have in fact developed in tandem, is an ideological fiction — a potent one. I want to explore the relationships between individual consciousness, family life, and culture under capitalism.” 

Avoiding a pedantic stance, Rosler characteristically lays out visual and verbal material in a manner that allows the contradictions to gradually emerge, so that the audience can discern these disjunctions for themselves. By making her ideas accessible, Rosler invites her audience to re-examine the dynamics and demands of ideology, urging critical consciousness of the individual compromises exacted by society, and opening the door to a radical re-thinking of how cultural “reality” is constructed for the economic and political benefit of a select group.

Also see:
Martha Rosler: An Interview