Skip to main content

Vera

Jason Simon

2003 00:24:42 United StatesEnglishColorMono4:3DV video

Description

Vera is an assisted self-portrait of consumption. The subject is a woman whose passions and compulsions are of spending and loss, taste and subjectivity.

"Mr. Simon… is not making fun of Vera. She is too smart and self-aware and has too much of a sense of humor for that. He treats her like a partner in a collaborative investigation into the effects of consumerism on people. He also does not add any didactic or ideological message of his own. The video allows viewers to reflect for themselves on the psychology and sociology of shopping and consumerism and more generally on how capitalism conditions the lives and desires of modern people."

--Ken Johnson, New York Times, May 26th 2006

This title is also available on Jason Simon: Three Videos.

About Jason Simon

Jason Simon is an artist working in film, video, photography, and curating. His work combines a documentarian’s impulse to show us things with conceptual approaches to the ways those things are shown. Production Notes came out of a year of working for a high-end television commercial production company on jobs for Pepsi, McDonalds, Proctor and Gamble, and other giants of consumer culture. Simon’s other work has included projects on gambling, fine art restoration, and instant photography.