The Pure

Using footage from a trip to the Orient, images of objects, products, the city and nature, Rankin investigates society's reverance for the "exotic" and the "pure" as manifested in tourism, Communism, Coca-Cola, Las Vegas, the Civil War, Hollywood, and photography. Examining the common idealisation of things distant in time or space, The Pure didactically reflects upon our societal penchant for categorization that begins with childhood games and is reflected in the way our culture organizes itself and the world around it. Taking for example the disciplining structures of natural history, art, zoology, and law, Rankin leads the viewer through an enlightened tour of cultural analysis while providing insight into the nature of language and observation.