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General Motors (Excerpt)

Phil Morton

1976 01:00:00 United StatesEnglishB&W and ColorMono

Description

A response to the inability of his local General Motors dealer to fix Morton's 1974 Chevy van to his satisfaction, this tape blends experimental image-processing techniques with documentation of the faulty vehicle. Morton states that he is upset primarily because General Motors "can't get their tech together," and as a video producer involved with using and maintaining high-tech equipment, this strikes Morton as expecially bothersome. The tape reads like a consumer's manifesto, and addresses the popular notion that video could be used to reconfigure power relations, for example, between manufactuers and consumers. Morton delivers his psychedelically-inflected performance with humor and the conviction of an embattled consumer. The tape was produced at the School of the Art Institute of Chicago.

The original total running time for this piece is 1:00:00. An excerpt of this title (10:19) is only available on Surveying the First Decade: Volume 2.

 

About Phil Morton

Phil Morton (1945-2003) received degrees in art education and fine arts from Penn State and Purdue. He began teaching at the School of the Art Institute of Chicago in 1969. Within a year, he had established the first video department in the country to offer both BA and MFA degrees in video production. In subsequent years Morton continued to expand the media resources and educational opportunities at the School of the Art Institute, establishing the Video Data Bank as a collection of videotaped presentations and interviews with artists in 1972.

In collaboration with Dan Sandin, Morton distributed plans for the Image Processor (IP), a modular video synthesizer based on the Moog audio synthesizer. In 1974, he established "P-Pi's" or the Pied Piper Interactioning System, a cable TV station in South Haven, Michigan. He was the sole proprietor of his own independent video production company, Greater Yellowstone News, which published, among other things, video news tapes of the wildlife and people of the Greater Yellowstone area, many of which were shown on Tom Weinberg's PBS program The '90s.

Many of the titles listed here are also part of the Phil Morton Memorial Research Archive (PMMRA), which was established in 2007 by artist and scholar jonCates to coordinate and freely distribute Morton’s Media Art work and associated research under Morton’s COPY-IT-RIGHT license. In 2023, jonCates donated the PMMRA to Video Data Bank. In honor of Morton's COPY-IT-RIGHT philosophy, all titles on VDB's website are available to watch for free. Visit a title’s artwork page to view. For more information and to access the full list of available titles related to PMMRA, visit the Phil Morton Memorial Research Archive Collection page

The titles listed on this page are videos produced by Morton. To view the list of titles only created and collected by Morton's students and collaborators, visit the Phil Morton Memorial Research Archive artist page.