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W3 Form

Phil Morton

1976 00:27:39 United StatesEnglishB&WMono4:3Video

Description

On March 8, 1972, Phil Morton conducted a morning class over the telephone. He instructed students that he would answer the phone with “video” and the caller had to reply “W3 Form”—students who responded incorrectly were prompted to dial again. This procedure would then be followed by Phil asking students where they are (street name, city, and zip code) and finally asking “what is your information?” Responses contained research topics, projects, and daily lives around students.

The video is composed of superimposed images from two cameras. A static camera focused on the real-time reaction of each student listening to the telephone conversation through a pair of earphones; another one panned across the classroom to capture the overall setting.

Showing critical awareness of the use of mass media, the first student respondent brought up “how television works as an information system rather than a form of entertainment, which is its basic use now.” She urged the democratization of media communication. Instead of being at the passive receiving end, she drew media user’s attention to their agency and their responsibility of communicating.

Another respondent recounted an experimental jam section that showcased around forty people with many instruments. One of the prompts was to play an instrument that they had never played before. This completely unstructured music-making inspired the student to dive deeper into the definition of music, where she brought up the reference to John Cage, and the idea of “noise can be music.”

–Gordon Dic-Lun Fung

For more information, visit the Phil Morton Memorial Research Archive page

The date for this title is approximate.

About Phil Morton

Phil Morton (1945-2003) received degrees in art education and fine arts from Penn State and Purdue. He began teaching at the School of the Art Institute of Chicago in 1969. Within a year, he had established the first video department in the country to offer both BA and MFA degrees in video production. In subsequent years Morton continued to expand the media resources and educational opportunities at the School of the Art Institute, establishing the Video Data Bank as a collection of videotaped presentations and interviews with artists in 1972.

In collaboration with Dan Sandin, Morton distributed plans for the Image Processor (IP), a modular video synthesizer based on the Moog audio synthesizer. In 1974, he established "P-Pi's" or the Pied Piper Interactioning System, a cable TV station in South Haven, Michigan. He was the sole proprietor of his own independent video production company, Greater Yellowstone News, which published, among other things, video news tapes of the wildlife and people of the Greater Yellowstone area, many of which were shown on Tom Weinberg's PBS program The '90s.

Many of the titles listed here are also part of the Phil Morton Memorial Research Archive (PMMRA), which was established in 2007 by artist and scholar jonCates to coordinate and freely distribute Morton’s Media Art work and associated research under Morton’s COPY-IT-RIGHT license. In 2023, jonCates donated the PMMRA to Video Data Bank. In honor of Morton's COPY-IT-RIGHT philosophy, all titles on VDB's website are available to watch for free. Visit a title’s artwork page to view. For more information and to access the full list of available titles related to PMMRA, visit the Phil Morton Memorial Research Archive Collection page

The titles listed on this page are videos produced by Morton. To view the list of titles only created and collected by Morton's students and collaborators, visit the Phil Morton Memorial Research Archive artist page.