Consumer culture

Production Notes allows us to eavesdrop on the business decisions behind the creation of our daily diet of television commercials. This excellent tape undertakes to explode the address of seven TV ads by means of repetition, slow motion, and “production notes”— memos sent from the advertising agency to the production company prior to filming the spots, to describe the intentions, desires, strategies and ideology of the commercials and their creators.

pulse pharma phantasm is a frame by frame weaving of nine different pharmaceutical television commercials into a pulsating hallucination of worry and relief.

The Pure, 1993

Using footage from a trip to the Orient, images of objects, products, the city and nature, Rankin investigates society's reverance for the "exotic" and the "pure" as manifested in tourism, Communism, Coca-Cola, Las Vegas, the Civil War, Hollywood, and photography. Examining the common idealisation of things distant in time or space, The Pure didactically reflects upon our societal penchant for categorization that begins with childhood games and is reflected in the way our culture organizes itself and the world around it.

RECKONING 3 is the first in a series of investigations into:

1. Terror and wonder in big-budget virtual worlds

2. The mutability, fragility and loneliness of technologically mediated social identities and friendships

3. The queerness and malevolence of archetypal masculinity

4. The diminishing distance between "real" and "artificial" humanity

5. The poetics of blockbuster aesthetics

RECKONING 4 is the second in a series of investigations into (among other things)

In a piece commissioned by Remy Martin, Birnbaum adopts the language of commercial advertising, using the body, gestures, and glances of a heavily made-up woman to create a scene of glamour and romance—while slipping in a disparaging narrative that touches on the actual use and abuse of Remy Martin's product. Birnbaum sets up a typical commercial, then allows the fictive narrative to intrude, upsetting the advertised fantasy with a dose of unpleasant reality.

Scenes from the Micro-War explains, "The worst of times—riots, famine, war—could be just around the next corner and, in the battle to survive, this family is going to be battle-ready from here on in." This fractured narrative follows the misadventures of a family hypnotized by Reagan’s Space Wars, state terrorism, and Rambo/commando fashions, as the family has shifts from consumerist unit to military training force.

Scenes from the Micro-War explains, "The worst of times—riots, famine, war—could be just around the next corner and, in the battle to survive, this family is going to be battle-ready from here on in." This fractured narrative follows the misadventures of a family hypnotized by Reagan’s Space Wars, state terrorism, and Rambo/commando fashions, as the family has shifts from consumerist unit to military training force.

Re-mastered in 2005, Reel 2 features a series of demonstrations and durational tests: how to protect oneself from germs; how to turn a roll call into a role play; and an excruciating exercise in desire, as Man Ray attempts to get his just rewards. While entertaining, these humorous pieces also parody television culture and work to highlight issues of consumerism.

Contents:

Sanforized, 0:47

Coin Toss, 2:11

Monkey Business, 1:06

Same Shirt, 0:32

These are the remnants of mass culture in the collective unconscious that spill into reality. Part of the Hauntology and Post-Covid series.

Award-winning videomaker Kip Fulbeck brings his blistering pace, comedic skill, and critical eye to bear on the Hapa and Asian American male experience—parodying the relationships between sex, love, and martial arts movies.

[This] is my first attempt to construct a video piece using one set of generative intervals for both sound and color. All of the color in the piece is orchestrated in brightness ‘octaves’ corresponding to the registration of the pitches in the soundtrack. Each hue from a circle of twelve corresponds to one of the pitches of a tempered scale. The articulation of the piece consists of a series of loudness and brightness ripples which move across the piece in speed relationships derived from the hue and pitch proportions.

According to Harun Farocki, today's photographers working in advertising are, in a way, continuing the tradition of 17th century Flemish painters in that they depict objects from everyday life - the "still life". The filmmaker illustrates this intriguing hypothesis with three documentary sequences which show the photographers at work creating a contemporary "still life": a cheese-board, beer glasses and an expensive watch. 

Strike Anywhere is a video essay that takes as its point of departure Swedish "Match King" Ivar Kreuger, whose privatization of financial crisis management strategies bears a direct relation to late-20th Century policies implemented by the IMF and WTO. Between 1917 and 1932, Kreuger capitalized on shifts in global financial markets to control over 200 companies and establish matchstick monopolies in at least 34 countries. At the height of his success, Ivar Kreuger was worth approximately 30 million Swedish kronor (the equivalent of 100 billion USD today).

Strike Anywhere is a video essay that takes as its point of departure Swedish "Match King" Ivar Kreuger, whose privatization of financial crisis management strategies bears a direct relation to late-20th Century policies implemented by the IMF and WTO. Between 1917 and 1932, Kreuger capitalized on shifts in global financial markets to control over 200 companies and establish matchstick monopolies in at least 34 countries. At the height of his success, Ivar Kreuger was worth approximately 30 million Swedish kronor (the equivalent of 100 billion USD today).

Constructed from a destroyed rescan of fashion magazine ads and a video self-portrait, Suspension is a meditation on the implicitly narcissistic nature of desire within a commodified context.

“Christopher Wilcha’s fascinating feature-length video reminds us how seldom we’re allowed to see certain businesses operating from the inside. Wilcha, a 22-year-old college graduate and alternative-rock enthusiast, was hired by the Columbia Record and Tape Club—apparently as a fluke—to help launch a whole new niche-marketing division, which brought him face-to-face with the contradictory meanings of the term ‘alternative’ once it’s been embraced by the mass market.

Hatsune Miku is a co-creation platform, personified by a cute and oddly seductive animated character. Fans bring her to life by creating content that she “delivers”. Her entire persona: lyrics, music and animation – is fan created, and that's her charm. Cosplaying Hatsune Miku, Ann Oren goes to Tokyo for a performative journey among these fans and explores the Miku phenomenon as an expression of collective fantasy. The habits of Miku's fans is a familiar exaggeration of our social media habits, that flood us with crowd creativity.

The evolution of man from ape to yuppie flashes before the viewer amid 3-D animation, paint box images, and digital compositions while a narrator provides satiric play-by-play commentary. Conceptually, verbally and graphically, man leaps forward through the centuries to master the litany of pop clichés and consumer culture acronyms of the modern age; and yet, he's never quite free of his original grunts. 

“Take back the airwaves: Mexico’s video art doyenne Ximena Cuevas books herself onto the tabloid talk show Tombola (Raffle), toying at first with whimsical deconstruction until she turns the whole affair on its head by seizing the televisual flow itself.”

Too Many Things visits the world of objects — their accumulation and dispersal — and their creation of cummunities of curiosity.  The title is somewhat ironic.  My work has always fed on things as the symbolic and incidental expressions of human presence.  For a photographer, or a filmmaker, there can never be too many things; the camera likes to ferret them out and hang onto them, just as some people do.  "Piled-up structures of inference and implication," as Clifford Geertz described ethnography's places of study, have also been my sites of activity as an arti

Traders Leaving the Exchange, A Guard and the Street V.1 is a 15-minute unstable remix of a video I shot in 2000, and edited in 2011, of the "members" door of the New York Stock Exchange as the traders were leaving at the end of their workday. A security guard is positioned in front of the "members" door. The shot is a close up of the door and the guard taken from across the street, busy with traffic and pedestrians.

Transfer, 1975

This tape is, in effect, a ready-made. Produced by the Pepsi Cola Company for its own use, it was accidentally substituted for one of my tapes in 1974. The mistake in the transfer was a communications mishap that involved a series of people and corporations... I wonder what accidents of this sort might reveal about secret channels of information. I see the material on this tape, innocuous as it may be, as a phenomenon that affects us without our being aware of its existence.

—Antonio Muntadas

Transformers: Age of Extinction, the fourth installment of the Transformers movie franchise directed by Michael Bay, was released June 27 2014. But for months ahead of the release, on YouTube one could already access an immense trove of production footage recorded by amateurs in locations where the film was shot, such as Utah, Texas, Detroit, Chicago, Hong Kong and mainland China. Transformers: the Premake turns 355 YouTube videos into a critical investigation of the global big budget film industry, amateur video making, and the political economy of images.

What do a luxury automobile, a cymbal, and a wall clock all have in common? What are the diverse attachments and experiences produced by those who make these things and those who consume them? What exchanges take place through the object itself—sensually, esthetically, abstractly? We often forget that most of the things we use are made by the labor of others, often in distant places, living dramatically different, diverse lives. What do these objects mean to them? How does their labor, their aspirations, their sense of alienation or satisfaction connect to ours?